About Us

founder and president

Ron Santibanez

Ron Santibanez is the Founder and President of Profit Line Consulting, a boutique restaurant consulting firm specializing in new concept development, and helping existing restaurants increase their sales and bottom-line profits.
Profit Line’s clients include independents, small chains, financial institutions, franchise companies, as well as large restaurant organizations. A national consulting firm, Profit Line Consulting has clients across the United States.

A native of Southern California, Ron Santibanez has developed the ability to establish partnerships and solid relationships with his clients that lead to long-lasting. His extensive background in foodservice operations and management development gives him a unique insight into all the facets of restaurant operations, as well as general business development. He is now considered to be one of the foremost experts on restaurant start-ups and feasibility studies.

Mr. Edson Damian heads up our culinary development department. Mr. Damian has over 30 years’ experience as a chef as well as development chef for many restaurant operations.

Mr. Santibanez is frequently quoted in foodservice publications and has been a regular seminar presenter for the California Restaurant Association.

Our staff of professionals are ready to help you achieve for financial goals.
california restaurant association logo